Copywriting

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‘I know nothing in the world that has as much power as a word…’

So said nineteenth-century poet Emily Dickinson. But what’s happened to that power in our noisy modern world? These days we are bombarded by so many words that it can be tempting to SHOUT in order to make ourselves heard. But I’m with Emily – I believe that an honest, carefully crafted statement still has the power to cut through the noise. You don’t need to shout when you’re writing with a clear purpose and choose your words with care.

Care and intention underpin all my work, as does thorough research. You can rely on me for honest, accurate prose. I can write meaningful, jargon-free copy that brings clarity to complex subjects, but I also enjoy a more light-hearted brief. If you want a little flair – a little je ne sais quoi to surprise and delight your customers – then just say the word. (Cheesy puns available on request.)

I’ve listed the copywriting services I currently offer below, and am happy to discuss creating a bespoke package that will suit your needs. We will always discuss and agree on a clear brief before deciding to proceed.

If you have any questions about the services I offer, would like to discuss my fees or aren’t sure what you need, please don’t hesitate to get in touch.

Copywriting Services

  • Online

    If you need content for a website or app, I will work with you and your team to create copy that is

    ~clearly aligned with the voice and values of your business or organisation

    ~factual, concise and engaging, with clear calls-to-action

    ~inventive, bold and helps you stand out from your competition

    ~SEO-focused and meets your strategic goals

  • Social Media

    If you are launching a new social media account or campaign, or want to revitalise your existing account(s), I can

    ~work with you to understand how you currently plan and create posts and your existing levels of engagement

    ~assess your competition, audience demographics and key trends in your sector

    ~plan, refine and finalise a series of custom posts that are in line with your specific campaign targets

  • Print

    If you are producing print materials such as leaflets, brochures and other hard-copy marketing or educational assets, I will work with your team to create copy that is

    ~thoroughly researched, informative and memorable

    ~tailored to your audience and designed to make an impact

    ~timely, yet not tied to trends that will quickly date

    ~polished and print-ready

  • Product

    If you need copy for a new product launch, or to enhance your existing range, I can

    ~provide precise, succinct copy that reflects your brand’s personality

    ~create a sense of occasion, tell a story or evoke a particular emotion, place or era

    ~ensure all essential information is seamlessly integrated into the descriptive copy

Get a Quote

“I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady. I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory. I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde…”

— Copywriter Robert Pirosh, 1934 (From Letters of Note, Shaun Usher, 2016)